Oct/09
19
A Storied Career: Smart Business Authors Know Story Bolsters Message Buy-in
0 Comments | Posted by Marty Craigs in Jobs
A convergence of books reminded me of my interest in the genre known as the “business novel.”
When Jon Stewart interviewed Jennifer Burns last week, Burns, author of Goddess of the Market: Ayn Rand and the American Right, noted that Rand sought to evangelize her message promoting capitalism, individual freedom, and limited government by communicating it in the form of narrative — in her novels The Fountainhead and Atlas Shrugged. (Every time the right is out of power and trying to get back up on the horse, Rand becomes its darling, Burns says, despite the fact that she was an atheist.)
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