Personal branding is an iterative process. As you change career paths, relocate, find new lines of work or climb upward at your current job, it’s helpful to step back and reflect on what makes you, you. Answer the questions below to make sure you’re in tune with You, Inc., and can articulate your value effectively to those in a position to advance your career. (For a deeper analysis of your brand, complete ReachCC’s Brand Quiz, developed by William Arruda of Reach Personal Branding -the source of a number of questions below).

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